Working with TrueCar and the creative team behind this cross-platform campaign taught me that business can be a source for good in the world and the people in it. TrueCar is a business that believes that buying a car should be a positive experience; that it should be hassle-free, easy, and even fun.
I was honored to be apart of the creative team that executed The TRUE Campaign. It was filled with TV, Print, and, Digital components that carried positive feelings in association with car ownership in order to connect the TrueCar car buying experience.
Associate Creative Director: Harold Valderama
Associate Creative Director: Nick Liebeskind
Jr. Designer/AD: Monika Izing
Creative / Editor: Adam Pilkington
Agency Producer: Shawn Bennett
Director: John X Carey
This is the 2015 holiday print campaign for Honda Power Sports. It's a Nationwide Print Campaign that I had the opportunity to work on. With the concept of "Gifts that Go", I was able to art direct the campaign with my illustrations.
Jr. Art Director: Monika Izing
Creative Director: Mark Rouse
Copywriter: Mike Miller
Advertising Agency: Dailey
With the launch of the "4-H Grows Here" campaign, I designed several mall items for the largest youth organization in the country. 4-H believes in building good character in our nations youth. They remind those in 4-H that they can be strong, courageous, curious, creative, and resilient in all that they do.
The designs sold so well that a second batch of t-shirt ideas were requested. Jennifer Nettles, a famous musician, sponsors 4-H and wanted to help promote the organization. We bridged the gap by designing concert style t-shirts for Nettles to share through her own fan base. This created more awareness and pride for the 4-H youth organization.
Jr. Art Director: Monika Izing
Copywriter: Lori Jones
Advertising Agency: Dailey
HealthCorps is a non-profit organization that gives teens tools to improve physical and mental health so they can learn to live more productive and happier lives.
Founded in 2003 by Dr. Mehmet Oz, HealthCorps’ mission is to strengthen communities with the most innovative approaches to health and wellness to help the next generation be more resilient, both mentally and physically. HealthCorps students exercise more, eat better and practice positive thought.
Bevmo has a drink for every personality. These pieces empathize with the individual by personifying type and image that is unique to them.
As it currently stands, BevMo's brand identity does not showcase the exciting specialty items that they carry in store. They focus primarily on their great deals. I believe because BevMo has a drink for every type of person, they're branding should support this exciting perspective. It's a candy store for alcohol and everyone can find their favorite treat when they shop at BevMo. This print campaign is a sample of what they could be doing to reinvent themselves.
Dole's new line of Fruitocracy fruit pouches have the look that kids love and the nutrition that parents are glad to give them.
The new packaging required digital banner ads to help promote the launch of this new campaign. With the look and feel that makes a big splash, I enjoyed composing the designs for this brand. Although these banners did not get sold off by the client, they still showcase the core brand identity that was launched for the Dole Fruitocracy campaign
MemoryMD is a cloud-based, neurodiagnostic and predictive technology platform. Rapidly deploy MemoryMD to acquire EEG data across clinical and field environments that were previously inaccessible to traditional EEG systems.
Carnation Breakfast Essentials provides good nutrition from the start. With my team, we produced countless social media posts to be posted every day on Facebook.
I photographed, edited, and illustrated these images in the studio space provided by Dailey Advertising. I was able to produced a range of visual imagery that kept with the consistency of Carnation Breakfast Essentials brandy identity.
Furthermore, I worked alongside my Creative Directors to produce a Television spot for Carnation Breakfast Essentials that is successfully running through testing right now.
Creative Director: Mitchell Obatake
Creative Director: Darren Johnson
Jr. Copywriter: Julia Berman
Homeboy Industries creates meaningful connections through their food services. Their philanthropic efforts to provide jobs not jails is what makes their story so unique. "Homeboy Grown" is a campaign that shows the depth of their company.
This project was done in collaboration with my talented partner, Kailey Daniells. Please view her other work here: typeinkailey.com.